we take your ideas and make them real
From custom board games to playing cards and promotional products, we specialize in turning your vision into something you can hold in your hands. Whether you’re launching your first Kickstarter or leading an established brand, we thrive on tackling challenges and delivering unique, retail-ready creations that stand out!
We handle everything: designing, prototyping,
manufacturing, compliance, and distribution.
Think of us as your all-in-one solution.
With over 30 years of experience, our track record includes
managing world-famous brands and delivering exceptional
results to retailers, fulfillment houses, and clients worldwide.
Shari Spiro founded Ad Magic in 1998, turning it into one of the largest independent tabletop game printers in the U.S. She has worked with renowned clients like Cards Against Humanity, Exploding Kittens, and household names such as HBO, Delta Airlines, National Geographic, and McDonald’s.
Shari’s expertise spans manufacturing, logistics, marketing, and long-range planning, making her a driving force behind Ad Magic’s success. Under Shari’s leadership, Ad Magic has become a trusted partner for global brands and independent creators.
Beyond work, she’s a musician and an award-winning entrepreneur—in 2016, she was recognized as Ernst & Young’s Entrepreneur of the Year.
